Monday, 3 September 2007
Raise them on Robinsons
Client: Robinson's Fruit Shoot Juice
Agency: Bartle Bogle Hegarty, London
Copywriter: Wesley Hawes
Art Director: Gary McCreadie
Illustrator: Adrian Johnson
Interesting illistrated press and poster ads for Robinsons campaign 'Raise them on Robinsons'. Aimed at mums looking to give their child something good and healthy to drink, but the ads would also appeal to children. The illustrations are simple and playful reflecting the core values of the product.