Tuesday, 4 September 2007

Playing with perspective.

I came across this work by Emerystudio in Creative Reviews 'The Annual 2007'.

We all use car park when we have to and they are extremely drab, dark and quite depressing environments. Emerystudio's design for Eureka Tower's car park in Melbourne, Australia shows a different approach to the display of directional information, making it fun and interactive.

The team play with perspective in their colourful design of super sized letterforms that are both two, and three, dimensional. At different vantage points the viewer is either presented with an abstract shape or directional information. "Using an anamorphic approach wherein the images seem distorted until the viewer's vantage point is perfect, the words "In," "Out," "Up, " and "Down" snap into alignment to convey information at key decision-making points along the way."

The bold, clever use of words, dimension and perspective transforms the space from a colourless cement box.

The team were inspired by the work of Swiss artist Felice Varini, who is known for his geometric perspective-localized paintings of rooms and other spaces, using projector-stencil techniques. Varini paints on or in architectural elements in a way that creates the illusion of a flat pattern or object where one does not actually exist.

Public art at Cardiff Bay barrage

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