Prada designs costumes for a cartoon.

Designer Miuccia prada was so impressed by the 2004 '3D Live animation' movie Appleseed that she offered to design two costumes for the upcoming sequal, Appleseed:Ex machina. "Watching the previous 'Appleseed,' I thought that the expression of contrast in man and machine, violence and love was wonderful," (http://www.fashiontelevision.com/infashion/industrynews/industrynews_1233.aspx)

The Chinease animated film is directed by Shinji Aramaki and based on a comic series by Masamune Shirow. The film is set in a future city with the main theme being the love and conflict between humans and bioroids (cloned humans). "The female lead, Deunan knute, will be wearing a futuristic wardrobe created especially by Mrs Prada for the film" (ID, Sept 2007, pg 94).




This collaboration shows the cross-branding initiative that is becoming increasingly popular as brands attempt to reach wider audiences. Several fashion publications have also noted that Prada’s 2006 fall collection, Metropolitan Armor, clearly shows the designer drew some of her futuristic and cyberpunk influences from Appleseed.