As i was looking for information about the website 'What Noise?' which i have previously talked about, i came across a piece of direct mail created by the same agency, Kenetic.
The direct mailer shows the unforgettable scars that are left on the victims of domestic violence. The inner pages are glues together so when the resipient flips open the booklet to find out more, they tear off parts of the victims face, simulating the lives torn apart by domestic violence.
An interesting use of direct mail. Simple and effective.