Wednesday, 20 June 2007
Nothing wake you up as Nescafe
Advertising Agency: McCann Erickson, Chile
Creative Director: Rene Moraga
A striking print advert launched by Nescafe.
The advert uses Z's to suggest sleep, these then straghten to form an N and spell nescafe. Thus emphasising the human need for coffee first thing in the morning, and that nothing will wake you up better then Nescafe.
Simple and clear, the advert reads 'Nothing wakes you up as Nescafe'.